Thursday, May 31, 2018

Throwing It Back: Morino Lodge Identity and Collateral Materials

This was a really fun design project for the Morino Ski Lodge in Japan. I was asked by old pal Craig Oldring (co-owner of the lodge) to design a logo that reflected the mountain environment in Hakuba (trees, powder, and soaring peaks).  As well, he and his partner Matt needed various other bits of collateral including business cards and apparel. Once the graphics were set, I sent the goods over to Kyle McIntosh (another longtime friend) at Popgun Media. Kyle put together a beautiful site for the lodge...and then the snow kept falling...and skiers and snowboarders kept coming. I'll get over there one day...I believe I have a standing reservation for the presidential suite!